Making sure corporate social innovations do social good

Danielle E. Warren, Tobey K. Scharding, Lisa D. Lewin, Ushma Pandya

Research output: Contribution to journalReview articlepeer-review

Abstract

Corporate social innovations are designed to benefit firms and society. Much like any innovation, corporate social innovations can backfire and quickly draw negative attention. In this article, we consider the conditions that lead to impactful corporate social innovations, and we develop an approach to creating high impact corporate social innovations. Using the context of sustainability and waste, we demonstrate the need for a broad scope in considering the influence of a corporate social innovation, the importance of metrics and monitoring for gauging impact and the need for piloting corporate social innovations before full-scale adoption. We assert that consideration of scope, metrics, monitoring and piloting will lead to more influential corporate social innovations.

Original languageEnglish (US)
Pages (from-to)166-184
Number of pages19
JournalRutgers Business Review
Volume5
Issue number2
StatePublished - Jun 1 2020

All Science Journal Classification (ASJC) codes

  • Business and International Management
  • Strategy and Management

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