TY - JOUR
T1 - Marketing and Public Accommodation
T2 - A Retrospective on Title III of the Americans with Disabilities Act
AU - Baker, Stacey Menzel
AU - Kaufman-Scarborough, Carol
N1 - Publisher Copyright:
© 2001 American Marketing Association.
PY - 2001/9
Y1 - 2001/9
N2 - The Americans with Disabilities Act was implemented with the desire to make society inclusive for people with disabilities. This attempt at social engineering has fundamentally changed the way Americans perceive disability, however much work remains to be done. This article, which focuses on Title III of the Americans with Disabilities Act, begins with an overview of the statute. Next, it highlights some of the relevant marketing issues of Title III, made salient by case studies and court cases. The article concludes with a discussion of marketing and public policy implications for increasing accessibility to public facilities.
AB - The Americans with Disabilities Act was implemented with the desire to make society inclusive for people with disabilities. This attempt at social engineering has fundamentally changed the way Americans perceive disability, however much work remains to be done. This article, which focuses on Title III of the Americans with Disabilities Act, begins with an overview of the statute. Next, it highlights some of the relevant marketing issues of Title III, made salient by case studies and court cases. The article concludes with a discussion of marketing and public policy implications for increasing accessibility to public facilities.
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U2 - 10.1509/jppm.20.2.297
DO - 10.1509/jppm.20.2.297
M3 - Article
AN - SCOPUS:85108005637
SN - 0743-9156
VL - 20
SP - 297
EP - 304
JO - Journal of Public Policy and Marketing
JF - Journal of Public Policy and Marketing
IS - 2
ER -