Mindfulness: Its transformative potential for consumer, societal, and environmental weil-being

Shalini Bahl, George R. Milne, Spencer M. Ross, David Glen Mick, Sonya A. Grier, Sunaina K. Chugani, Steven S. Chan, Stephen Gould, Yoon Na Cho, Joshua D. Dorsey, Robert M. Schindler, Mitchel R. Murdock, Sabine Boesen-Mariani

Research output: Contribution to journalArticlepeer-review

60 Scopus citations


The authors propose that mindfulness is an antidote to mindless consumption, which adversely affects individual and collective well-being. The concept of mindfulness is explained and applied to the consumption context. More specifically, the authors examine mindful consumption as an ongoing practice of bringing attention, with acceptance, to inner and outer stimuli, and the effects of this practice on the consumption process. The transformative potential of mindful consumption is reviewed across domains of consumer, societal, and environmental well-being, with suggestions for future research. The article highlights some of the challenges to realizing the transformative potential of mindful consumption and concludes with suggestions for the actions that consumers, institutions, and policy makers could take to promote mindful consumption.

Original languageEnglish (US)
Pages (from-to)198-210
Number of pages13
JournalJournal of Public Policy and Marketing
Issue number2
StatePublished - Sep 1 2016

All Science Journal Classification (ASJC) codes

  • Business and International Management
  • Economics and Econometrics
  • Marketing


  • Mindful consumption
  • Mindfulness
  • Policy interventions
  • Transformative consumer research
  • Well-being


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