New marketing platforms for credit card companies: A comparison of social network promotions and targeted promotions

Soohyun Cho, Liangfei Qiu, Subhajyoti Bandyopadhyay

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish (US)
StatePublished - 2015
Externally publishedYes
Event25th Annual Workshop on Information Technologies and Systems, WITS 2015 - Dallas, United States
Duration: Dec 12 2015Dec 13 2015

Conference

Conference25th Annual Workshop on Information Technologies and Systems, WITS 2015
Country/TerritoryUnited States
CityDallas
Period12/12/1512/13/15

All Science Journal Classification (ASJC) codes

  • Information Systems

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