Order of entry and performance in international markets

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101 Scopus citations


The inter‐market and intra‐market orders of entry and their performance consequences are examined for an industrial product. First entrants consist typically of both multinational and local firms, while early followers are multinational firms, and later entrants are smaller, local firms. A strong order of entry‐market share relationship is observed in international markets. First entrants and later entrants outsurvive early followers. The analysis reveals a strategy for achieving both first‐entry into many markets and dominance within those markets. Simultaneous entry into multiple markets occurs infrequently and in mature stages of the product life‐cycle.

Original languageEnglish (US)
Pages (from-to)499-510
Number of pages12
JournalStrategic Management Journal
Issue number7
StatePublished - Oct 1992
Externally publishedYes

All Science Journal Classification (ASJC) codes

  • Business and International Management
  • Strategy and Management


  • Entry
  • international
  • strategy

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