Periscope’s dawn: Up or down?

Fledgling social media platform Periscope has become a worldwide phenomenon thanks to the acquisition and global support by Twitter in 2015. Yet in 2016, its founders find themselves at the usual crossroads between monetization vs. growth, and Twitter itself is under pressure for monetization. Meanwhile, competitors such as Meerkat and Facebook Livestream are gaining ground. Should Periscope dance with the enemy and integrate its service with Facebook to boost user growth? What are the best alternatives to market Periscope, and what are the possible uses of Periscope for marketing? These are only the beginning questions that need to be answered.