Person-place congruency: The interactive effects of shopper style and atmospherics on consumer expenditures

Maureen Morrin, Jean Charles Chebat

Research output: Contribution to journalArticlepeer-review

95 Scopus citations

Abstract

A person-place congruency framework is proposed that predicts more affectively charged atmospherics, such as background music, will positively affect impulsive shoppers, whereas atmospherics that tend to facilitate more cognitive consumer processing, such as ambient scent, will positively affect contemplative shoppers. Expectations are supported in a large-scale field study (N = 774).

Original languageEnglish (US)
Pages (from-to)181-191
Number of pages11
JournalJournal of Service Research
Volume8
Issue number2
DOIs
StatePublished - Nov 2005

All Science Journal Classification (ASJC) codes

  • Information Systems
  • Sociology and Political Science
  • Organizational Behavior and Human Resource Management

Keywords

  • Atmospherics
  • Impulse purchase
  • Music
  • Scent
  • Unplanned purchase

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