A person-place congruency framework is proposed that predicts more affectively charged atmospherics, such as background music, will positively affect impulsive shoppers, whereas atmospherics that tend to facilitate more cognitive consumer processing, such as ambient scent, will positively affect contemplative shoppers. Expectations are supported in a large-scale field study (N = 774).
All Science Journal Classification (ASJC) codes
- Information Systems
- Sociology and Political Science
- Organizational Behavior and Human Resource Management
- Impulse purchase
- Unplanned purchase