@inproceedings{440c450718374353800df2c0f952089e,
title = "Persuasion by peer or expert for web search",
abstract = "Users look for information to achieve a goal situated in a social context. When searching for information, they may take advice from others regarding how to search. While Web searching has been extensively studied with regard to the task aspects and system aspects, the impacts of others{\textquoteright} advice on their search behaviors have been understudied. This study examines the persuasiveness of two sources of search advice - cognitive authority and peer advice - in respect to their influences on search behaviors. Thirty-one college students were randomly assigned to three groups that received search advice from different people. The findings show significant differences in their Web search behaviors between the control group and the two treatment groups.",
keywords = "Cognitive authority, Peer advice, Search behaviors, Web search persuasion",
author = "Yiwei Wang and Jiqun Liu and Soumik Mandal and Chirag Shah",
year = "2018",
month = oct,
day = "30",
doi = "10.1145/3272973.3274061",
language = "English (US)",
series = "Proceedings of the ACM Conference on Computer Supported Cooperative Work, CSCW",
publisher = "Association for Computing Machinery",
pages = "225--228",
booktitle = "CSCW 2018 Companion - Companion of the 2018 ACM Conference on Computer Supported Cooperative Work and Social Computing",
note = "21st ACM Conference on Computer-Supported Cooperative Work and Social Computing, CSCW 2018 ; Conference date: 03-11-2018 Through 07-11-2018",
}