Planning for flexibility

Mr Briance Mascarenhas

doi:10.1016/0024-6301(81)90011-X

Planning for flexibility

Mr Briance Mascarenhas

Research output: Contribution to journal › Article › peer-review

35 Scopus citations

Abstract

This paper presents an approach to corporate development which relates the instability of the firm's environment and the ability of the firm to change. Using this framework, managers can examine their firm's posture vis-à-vis their environment and choose an appropriate strategy. The framework explains why firms can find themselves at odds with their environments, and suggest the lines of action that firms should pursue to survive and grow.

Original language	English (US)
Pages (from-to)	78-82
Number of pages	5
Journal	Long Range Planning
Volume	14
Issue number	5
DOIs	https://doi.org/10.1016/0024-6301(81)90011-X
State	Published - Oct 1981
Externally published	Yes

All Science Journal Classification (ASJC) codes

Geography, Planning and Development
Finance
Strategy and Management

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10.1016/0024-6301(81)90011-X

Cite this

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title = "Planning for flexibility",

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AB - This paper presents an approach to corporate development which relates the instability of the firm's environment and the ability of the firm to change. Using this framework, managers can examine their firm's posture vis-à-vis their environment and choose an appropriate strategy. The framework explains why firms can find themselves at odds with their environments, and suggest the lines of action that firms should pursue to survive and grow.

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Planning for flexibility

Abstract

All Science Journal Classification (ASJC) codes

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