The current study examined a prediction derived from the challenge hypothesis; individuals who viciously win a competition of rank order will seek out pornography relatively more often than individuals who viciously lose a competition. By examining Google keyword searches during the 2006 and 2010 midterm elections in the United States, the relative popularity of various pornography keyword searches was computed for each state and the District of Columbia the week after each midterm election. Consistent with previous research examining presidential elections and the challenge hypothesis, individuals located in traditionally Republican states tended to search for pornography keywords relatively more often after the 2010 midterm election (a Republican victory) than after the 2006 midterm election (a Democratic victory). Conversely, individuals located in traditionally Democratic states tended to search for pornography relatively less often following the 2010 midterm election than they did following the 2006 midterm election.
All Science Journal Classification (ASJC) codes
- Arts and Humanities (miscellaneous)
- Human-Computer Interaction
- Challenge hypothesis