Prevalence, proximity and predictors of alcohol ads in Central Harlem

Naa Oyo A. Kwate, Meghan Jernigan, Tammy Lee

Research output: Contribution to journalArticlepeer-review

24 Scopus citations

Abstract

Aims: This study examined the prevalence of alcohol ads, the spatial relationship between alcohol ads and schools, churches and playgrounds, and area-level determinants of alcohol ad density in Central Harlem, New York City. Methods: Alcohol advertising was quantified using street observation. Data on city demographics and infrastructure were obtained from the census and municipal databases. Results: Alcohol ads were densely distributed; almost half of ads fell within a 152 m buffer of schools, churches and playgrounds; and ad density was positively associated with retail liquor outlet density. Conclusions: Predominantly Black neighbourhoods continue to face high exposure to outdoor alcohol advertising, including around sites at which youth congregate.

Original languageEnglish (US)
Pages (from-to)635-640
Number of pages6
JournalAlcohol and Alcoholism
Volume42
Issue number6
DOIs
StatePublished - Nov 2007
Externally publishedYes

All Science Journal Classification (ASJC) codes

  • Medicine (miscellaneous)
  • Toxicology
  • Psychiatry and Mental health

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