Producer satisfaction with returns from farmers' market related activity

Ramu Govindasamy, John Italia, Marta Zurbriggen, Ferdaus Hossain

Research output: Contribution to journalArticle

12 Scopus citations

Abstract

Over 61% of famers who sell agricultural products through farmers' markets are satisfied with the returns they generate. Producers who are 50 years of age or older and those who retail at least 70% of the dollar value of the products are more likely to be highly satisfied with their profit margin from farmers' markets. A strong positive relationship is documented between profit margin satisfaction and growers who offer organic produce for sale. Furthermore, the results suggest that producers with farmers' market businesses in the growing stage are more likely to be highly satisfied with profit margins.

Original languageEnglish (US)
Pages (from-to)80-86
Number of pages7
JournalAmerican Journal of Alternative Agriculture
Volume18
Issue number2
DOIs
StatePublished - Jun 1 2003

All Science Journal Classification (ASJC) codes

  • Agricultural and Biological Sciences (miscellaneous)

Keywords

  • Farmers' market
  • Logistic model
  • Producer characteristics

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