Prosocial ventures: Meaning well and thinking good thoughts are nice, but not enough

Recent research on creating and leading prosocial ventures suggests that they are more likely to be successful if founders: 1. Do not count on the fact that people joining the organization are well-meaning as a reason to ignore or downplay differences among them, 2. Take action early to surface and deal with latent sources of destructive conflict, and 3. Create early opportunities for members to experience small wins through joint projects that are small-scope and low risk.