@inbook{b5cf82f7db8146b2928fd82ac85959e6,
title = "Psychological Time Perspective Differences: A Look at Young Malaysians and Americans using the Fast Scale",
abstract = "Research was conducted on the psychological time perspectives of Malaysian and U.S. students to better understand the differences between the two groups and to provide the bases for a discussion of consumer behavior and future research implications. The “FAST” test, suggested by Settle and Alreck (1991), was the four dimensional measurement tool used. It was found that differences in psychological perspective exist in such areas as future/past orientation, sense of boredom, activity levels, need to plan/schedule and staying with a task until done. Consumer behavior and future research implications are offered.",
keywords = "American Student, Consumer Behavior, Fast Test, Longe Lead Time, Respondent Group",
author = "Lindquist, {Jay D.} and Lane, {Paul M.} and Kaufman, {Carol F.}",
note = "Publisher Copyright: {\textcopyright} 2015, Academy of Marketing Science.",
year = "2015",
doi = "10.1007/978-3-319-17323-8_94",
language = "English (US)",
series = "Developments in Marketing Science: Proceedings of the Academy of Marketing Science",
publisher = "Springer Nature",
pages = "423--427",
booktitle = "Developments in Marketing Science",
address = "United States",
}