Published word of mouth: Referable, consumer-generated information on the internet

Robert M. Schindler, Barbara Bickart

Research output: Chapter in Book/Report/Conference proceedingChapter

121 Scopus citations
Original languageEnglish (US)
Title of host publicationOnline Consumer Psychology
Subtitle of host publicationUnderstanding and Influencing Consumer Behavior in the Virtual World
PublisherLawrence Erlbaum Associates
Number of pages26
ISBN (Print)1410612694, 9781410612694
StatePublished - Jan 12 2005

All Science Journal Classification (ASJC) codes

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

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