Published word of mouth: Referable, consumer-generated information on the internet

Robert M. Schindler, Barbara Bickart

Research output: Chapter in Book/Report/Conference proceedingChapter

121 Scopus citations
Original languageEnglish (US)
Title of host publicationOnline Consumer Psychology
Subtitle of host publicationUnderstanding and Influencing Consumer Behavior in the Virtual World
PublisherLawrence Erlbaum Associates
Pages32-57
Number of pages26
ISBN (Print)1410612694, 9781410612694
DOIs
StatePublished - Jan 12 2005

All Science Journal Classification (ASJC) codes

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

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