Resources in play: Bricolage in the Toy Store(y)

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120 Scopus citations


This paper analyzes the "Toy Store(y)" narrative by imagining the words and perspectives of several participants other than those from whose perspective the original story is told. By applying the lens of bricolage to a series of critical events and activities described in the Toy Store(y), I illustrate the theoretical and practical application of prior research findings on both bricolage and improvisation and extend these to make suggestions for useful future research and teaching in these areas.

Original languageEnglish (US)
Pages (from-to)694-711
Number of pages18
JournalJournal of Business Venturing
Issue number5
StatePublished - Sep 2007
Externally publishedYes

All Science Journal Classification (ASJC) codes

  • Business and International Management
  • Management of Technology and Innovation


  • Bricolage
  • Entrepreneurship
  • Improvisation


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