Original language | English (US) |
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Title of host publication | Sensory Marketing |
Subtitle of host publication | Research on the Sensuality of Products |
Publisher | Taylor and Francis |
Pages | 75-86 |
Number of pages | 12 |
ISBN (Print) | 9780203892060 |
DOIs | |
State | Published - Jan 1 2011 |
All Science Journal Classification (ASJC) codes
- Economics, Econometrics and Finance(all)
- Business, Management and Accounting(all)