@inproceedings{8c2eb7c0e61a46b98aa6b7459a2b90ca,
title = "Social media communication of public sector organizations: A case study of northeast US",
abstract = "In this paper, we analyze Twitter and Facebook posts of nine organizations operating in different domains of public service in Northeast United States. The study objective is to compare and contrast their message content, sentiment and communication on social media. We discover that sentiment and frequency of messages on social media is indeed affected by nature of organization's operations. We also discover that organizations either use Twitter for broadcasting or one-to-one communication with citizens. Findings from this study can be used by public organizations to improve their social media communication strategy.",
keywords = "Facebook, Public organizations, Sentiment analyses, Social media communication, Twitter",
author = "Ussama Yaqub and Vijayalakshmi Atluri and Chun, {Soon Ae} and Jaideep Vaidya",
note = "Publisher Copyright: {\textcopyright} 2019 Association for Computing Machinery.; 20th Annual International Conference on Digital Government Research: Governance in the Age of Artificial Intelligence, dg.o 2019 ; Conference date: 18-06-2019 Through 20-06-2019",
year = "2019",
month = jun,
day = "18",
doi = "10.1145/3325112.3325253",
language = "English (US)",
series = "ACM International Conference Proceeding Series",
publisher = "Association for Computing Machinery",
pages = "248--253",
editor = "Yu-Che Chen and Fadi Salem and Anneke Zuiderwijk",
booktitle = "Proceedings of the 20th Annual International Conference on Digital Government Research",
}