Social networks and opportunity recognition: A cultural comparison between Taiwan and the United States

Rong Ma, Yen Chih Huang, Oded Shenkar

Research output: Contribution to journalArticlepeer-review

83 Scopus citations

Abstract

This paper investigates the moderating effect of national cultural contexts on the relationship between social networks and opportunity recognition. Data obtained from Taiwan and the United States support the proposition that cultural contexts, specifically the individualism-collectivism dimension, moderate the relationship between tie strength, structural holes, and opportunity recognition. Results indicate that in the United States, tie strength is negatively associated with opportunity identification and structural holes are positively associated with opportunity identification; whereas in Taiwan we find the opposite. The results also show that the interaction effect between bridging ties and tie strength on opportunity recognition varies depending on the cultural context.

Original languageEnglish (US)
Pages (from-to)1183-1205
Number of pages23
JournalStrategic Management Journal
Volume32
Issue number11
DOIs
StatePublished - Nov 2011
Externally publishedYes

All Science Journal Classification (ASJC) codes

  • Business and International Management
  • Strategy and Management

Keywords

  • bridging ties
  • individualism-collectivism
  • network tie strength
  • opportunity identification

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