Sorry to (Not) Burst Your Bubble: The Influence of Reputation Rankings on Perceptions of Firms

Michael Barnett, Sohvi Leih

Research output: Contribution to journalArticle

2 Citations (Scopus)

Abstract

We measure the influence of reputation rankings on individuals’ perceptions of firms. Through experimental design, we vary whether and how participants are exposed to a reputation ranking alongside other information about a firm. We find that rankings influence perceptions when they are negative and congruent with other information about the firm. These findings help explain how a firm’s reputation can change even if its characteristics remain constant and why change in a firm’s characteristics can be slow to produce change in its reputation.

Original languageEnglish (US)
Pages (from-to)962-978
Number of pages17
JournalBusiness and Society
Volume57
Issue number5
DOIs
StatePublished - May 1 2018

Fingerprint

reputation
ranking
firm
Bubble
Ranking
Firm reputation
Firm characteristics
Individual perception
Experimental design

All Science Journal Classification (ASJC) codes

  • Business, Management and Accounting (miscellaneous)
  • Social Sciences (miscellaneous)

Keywords

  • cognition
  • corporate reputation
  • experiment
  • reputation rankings

Cite this

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Sorry to (Not) Burst Your Bubble : The Influence of Reputation Rankings on Perceptions of Firms. / Barnett, Michael; Leih, Sohvi.

In: Business and Society, Vol. 57, No. 5, 01.05.2018, p. 962-978.

Research output: Contribution to journalArticle

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