Sorry to (Not) Burst Your Bubble: The Influence of Reputation Rankings on Perceptions of Firms

Michael L. Barnett, Sohvi Leih

Research output: Contribution to journalArticle

3 Scopus citations

Abstract

We measure the influence of reputation rankings on individuals’ perceptions of firms. Through experimental design, we vary whether and how participants are exposed to a reputation ranking alongside other information about a firm. We find that rankings influence perceptions when they are negative and congruent with other information about the firm. These findings help explain how a firm’s reputation can change even if its characteristics remain constant and why change in a firm’s characteristics can be slow to produce change in its reputation.

Original languageEnglish (US)
Pages (from-to)962-978
Number of pages17
JournalBusiness and Society
Volume57
Issue number5
DOIs
StatePublished - May 1 2018

    Fingerprint

All Science Journal Classification (ASJC) codes

  • Business, Management and Accounting (miscellaneous)
  • Social Sciences (miscellaneous)

Keywords

  • cognition
  • corporate reputation
  • experiment
  • reputation rankings

Cite this