Sorry to (not) burst your bubble: The influence of reputation rankings on perceptions of firms

Michael L. Barnett, Sohvi Leih

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

We measure the influence of reputation rankings on individuals' perceptions of firms. Through experimental design, we vary whether and how participants are exposed to a reputation ranking alongside other information about a firm. We find that rankings influence perceptions when they are negative and congruent with other information about the firm. These findings help explain how a firm's reputation can change even if its characteristics remain constant and why change in a firm's characteristics can be slow to produce change in its reputation.

Original languageEnglish (US)
Title of host publicationLimits to Stakeholder Influence
Subtitle of host publicationWhy the Business Case Won't Save the World
PublisherEdward Elgar Publishing Ltd.
Pages211-227
Number of pages17
ISBN (Electronic)9781788970693
ISBN (Print)9781788970686
StatePublished - Dec 28 2018

All Science Journal Classification (ASJC) codes

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

Keywords

  • Cognition
  • Corporate reputation
  • Experiment
  • Reputation rankings

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