Structuring organizational communication: Employees' role and network position as predictive of institutional talk about the adoption of technology

Corey Jay Liberman, Marya L. Doerfel

Research output: Chapter in Book/Report/Conference proceedingConference contribution

1 Scopus citations

Abstract

The purpose of this study is to assess whether and to what extent structuration theory, role theory, and network theory can help explain employees' attitudes about the introduction of a new, organization-wide Electronic Mail system. The analysis considers how an organization's existing structures, along with one's role and network affiliation within the organization, combine to shed light on the communicative effects resulting from assimilation processes of new technology by organizational members. The results of the case study indicate that one's role within an organization and one's network position within the organization impact views of the introduction of Electronic Mail as positive and beneficial, or negative and disadvantageous. These findings indicate the need to understand and assess seemingly covert variables that might influence the extent to which employees are actively willing to adopt new communication technologies and incorporate them into their everyday organizational routines.

Original languageEnglish (US)
Title of host publicationProceedings of the 45th Annual Hawaii International Conference on System Sciences, HICSS-45
PublisherIEEE Computer Society
Pages4445-4454
Number of pages10
ISBN (Print)9780769545257
DOIs
StatePublished - 2012
Event2012 45th Hawaii International Conference on System Sciences, HICSS 2012 - Maui, HI, United States
Duration: Jan 4 2012Jan 7 2012

Publication series

NameProceedings of the Annual Hawaii International Conference on System Sciences
ISSN (Print)1530-1605

Other

Other2012 45th Hawaii International Conference on System Sciences, HICSS 2012
Country/TerritoryUnited States
CityMaui, HI
Period1/4/121/7/12

All Science Journal Classification (ASJC) codes

  • Engineering(all)

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