The application of venue-side location-based social networking (VS-LBSN) data in dynamic origin-destination estimation

Fan Yang, Peter J. Jin, Meredith K. Cebelak, Bin Ran, C. Michael Walton

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

Location-Based Social Networking (LBSN) allows users to confirm their current locations and trip purposes by "checking in" with places of interests ("venues") registered at the LBSN Websites. Such individual activity data provides the potential to collect dynamic travel demand data in a temporal and spatial resolution that cannot be achieved using traditional survey-based methods. In this chapter, the authors investigate and propose LBSN data-based urban travel demand estimation methods-specifically, the dynamic Origin-Destination (OD) demand estimation. This chapter investigates the feasibility of using VS-LBSN data to estimate dynamic Origin-Destination (OD) travel demand for general trips. A combined non-parametric cluster and regression model is used to establish the relationship between VS-LBSN data and the trip production and attraction. A modified gravity model-based trip distribution method with three friction function variations is proposed to estimate the OD matrix. The proposed methods are calibrated and evaluated against the ground truth OD data from CMAP (Chicago Metropolitan Agency for Planning). The results demonstrate the promising potential of using VS-LBSN data for dynamic OD estimation. 2014 by IGI Global. All rights reserved.

Original languageEnglish (US)
Title of host publicationMobile Technologies for Activity-Travel Data Collection and Analysis
PublisherIGI Global
Pages239-257
Number of pages19
ISBN (Electronic)9781466661714
ISBN (Print)1466661704, 9781466661707
DOIs
StatePublished - Jun 30 2014

All Science Journal Classification (ASJC) codes

  • Social Sciences(all)
  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

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