The globalization of markets and the rule of three

Jagdish N. Sheth, Can Uslay, Rajendra S. Sisodia

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English (US)
Title of host publication	Marketing Metaphors and Metamorphosis
Publisher	Palgrave Macmillan
Pages	26-41
Number of pages	16
ISBN (Electronic)	9780230227538
ISBN (Print)	9781403998613
DOIs	https://doi.org/10.1057/9780230227538
State	Published - Aug 1 2008
Externally published	Yes

All Science Journal Classification (ASJC) codes

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title = "The globalization of markets and the rule of three",

author = "Sheth, {Jagdish N.} and Can Uslay and Sisodia, {Rajendra S.}",

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AU - Uslay, Can

AU - Sisodia, Rajendra S.

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BT - Marketing Metaphors and Metamorphosis

PB - Palgrave Macmillan

ER -