The globalization of markets and the rule of three

Jagdish N. Sheth, Can Uslay, Rajendra S. Sisodia

Research output: Chapter in Book/Report/Conference proceedingChapter

2 Scopus citations
Original languageEnglish (US)
Title of host publicationMarketing Metaphors and Metamorphosis
PublisherPalgrave Macmillan
Pages26-41
Number of pages16
ISBN (Electronic)9780230227538
ISBN (Print)9781403998613
DOIs
StatePublished - Aug 1 2008
Externally publishedYes

All Science Journal Classification (ASJC) codes

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

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