The inherent educational qualities of nutrition labels

The purpose of this study was to identify the inherent educational qualities of nutrition labeling and those qualities that require consumer education to enhance their usefulness. The population was women, ages 25 to 45, who either were familiar with Nutrition Facts labels or had never before seen such a label. The study instrument assessed the ability to locate and manipulate Nutrition Facts label data and assess nutrient-content claim accuracy. All study participants could skillfully locate label data, thereby indicating that the label format is easy to read. Those who had never before seen a Nutrition Facts label were significantly less able to manipulate label data than those familiar with these labels. Both groups performed similarly when asked to assess nutrient content claim accuracy. For Nutrition Facts labels to have the greatest impact, education continues to be key. The findings provide insight into directions nutrition labeling education should take.