The need for strategic flexibility

David A. Aaker, Briance Mascarenhas

Research output: Contribution to journalReview articlepeer-review

210 Scopus citations

Abstract

How can today's business cope with increasing uncertainty? The answer lies in opening up avenues of strategic flexibility. The authors tell how.

Original languageEnglish (US)
Pages (from-to)74-82
Number of pages9
JournalJournal of Business Strategy
Volume5
Issue number2
DOIs
StatePublished - Mar 1984
Externally publishedYes

All Science Journal Classification (ASJC) codes

  • Management Information Systems
  • Strategy and Management

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