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The order and size of entry into international markets
Briance Mascarenhas
Camden School of Business
Research output
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Contribution to journal
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Article
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peer-review
41
Scopus citations
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Keyphrases
Market Manager
100%
International Markets
100%
Limited Resources
50%
Performance Improvement
50%
Few Resources
50%
Farthest First
50%
Market Share
50%
Resource Commitment
50%
International Market Performance
50%
Economics, Econometrics and Finance
Market Share
100%