The Role of Different TV Storytelling Approaches in Engaging U.S. Hispanic Parents and Caregivers Around Early Childhood Development

Caty Borum Chattoo, Lauren Feldman, Amy Henderson Riley

Research output: Contribution to journalArticlepeer-review

Abstract

Educational achievement gaps exist between racial and ethnic groups in the United States; early childhood readiness, fostered in part by parents and caregivers, is crucial. To respond to this challenge, the Univision television network produced content that aired across 3 storytelling genres (scripted drama, reality, news) to entertain and educate Hispanic parents and primary caregivers of children ages 0–5 years about early brain development interventions. This pretest/posttest experimental study assessed the impact of each genre and found significant direct effects on knowledge, attitudes, and behavioral intentions; the effects were mediated by perceived entertainment value and positive emotions.

Original languageEnglish (US)
Pages (from-to)24-45
Number of pages22
JournalInternational Journal of Communication
Volume14
StatePublished - 2020

All Science Journal Classification (ASJC) codes

  • Communication

Keywords

  • entertainment–education
  • Hispanics
  • narrative persuasion
  • reality TV
  • scripted drama
  • social change
  • television

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