Abstract
Educational achievement gaps exist between racial and ethnic groups in the United States; early childhood readiness, fostered in part by parents and caregivers, is crucial. To respond to this challenge, the Univision television network produced content that aired across 3 storytelling genres (scripted drama, reality, news) to entertain and educate Hispanic parents and primary caregivers of children ages 0–5 years about early brain development interventions. This pretest/posttest experimental study assessed the impact of each genre and found significant direct effects on knowledge, attitudes, and behavioral intentions; the effects were mediated by perceived entertainment value and positive emotions.
Original language | English (US) |
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Pages (from-to) | 24-45 |
Number of pages | 22 |
Journal | International Journal of Communication |
Volume | 14 |
State | Published - 2020 |
All Science Journal Classification (ASJC) codes
- Communication
Keywords
- Hispanics
- entertainment–education
- narrative persuasion
- reality TV
- scripted drama
- social change
- television