The Role of Gender and Sensation Seeking in Film Choice: Exploring Mood and Arousal

Smita C. Banerjee, Kathryn Greene, Marina Krcmar, Zhanna Bagdasarov, Dovile Ruginyte

Research output: Contribution to journalArticlepeer-review

24 Scopus citations

Abstract

This study demonstrates the significance of individual difference factors, particularly gender and sensation seeking, in predicting media choice (examined through hypothetical descriptions of films that participants anticipated they would view). This study used a 2 (Positive mood/negative mood) × 2 (High arousal/low arousal) within-subject design with 544 undergraduate students recruited from a large northeastern university in the United States. Results showed that happy films and high arousal films were preferred over sad films and low-arousal films, respectively. In terms of gender differences, female viewers reported a greater preference than male viewers for happy-mood films. Also, male viewers reported a greater preference for high-arousal films compared to female viewers, and female viewers reported a greater preference for low-arousal films compared to male viewers. Finally, high sensation seekers reported a preference for high-arousal films. Implications for research design and importance of exploring media characteristics are discussed.

Original languageEnglish (US)
Pages (from-to)97-105
Number of pages9
JournalJournal of Media Psychology
Volume20
Issue number3
DOIs
StatePublished - 2008

All Science Journal Classification (ASJC) codes

  • Social Psychology
  • Communication
  • Applied Psychology

Keywords

  • gender differences
  • movie arousal
  • movie characteristics
  • movie mood
  • sensation seeking

Fingerprint Dive into the research topics of 'The Role of Gender and Sensation Seeking in Film Choice: Exploring Mood and Arousal'. Together they form a unique fingerprint.

Cite this