Tobacco Industry Direct Mail Marketing and Participation by New Jersey Adults

Research output: Contribution to journalArticlepeer-review

31 Scopus citations

Abstract

We examined adult participation in tobacco industry direct marketing: receipt of direct mail and use of coupons and brand reward programs. Participation was highest for direct mail; participation in all 3 forms differed by gender, age, and race/ethnicity; current smokers, Whites, and persons aged 25 to 64 years reported greater participation. Although tobacco industry direct marketing may influence smoking initiation, its potential to increase consumption and impede cessation is unquestionable.

Original languageEnglish (US)
Pages (from-to)257-259
Number of pages3
JournalAmerican journal of public health
Volume94
Issue number2
DOIs
StatePublished - Feb 2004

All Science Journal Classification (ASJC) codes

  • Public Health, Environmental and Occupational Health

Fingerprint

Dive into the research topics of 'Tobacco Industry Direct Mail Marketing and Participation by New Jersey Adults'. Together they form a unique fingerprint.

Cite this