Graduate employment is being adversely affected by the current economic climate CBI . It is with this depressed labour market in mind that the project team set out to improve the employability chances of construction graduates from the University of Glamorgan [UoG]. The project evolved from policy steers from Leitch , Welsh Assembly Government  and the RICS  Consultation Document on employability which emphasises the importance of soft transferable skills which are central to professionalism. The work forms part of an inter-faculty study on professionalism. The faculties consisted of Advanced Technology and Humanities and Social Sciences. This was funded by The Centre for Excellence in Learning and Teaching (CELT) as part of an Innovation in Learning and Teaching initiative. To initiate the action research process it was considered necessary to establish a baseline of existing students knowledge of and attitudes to professionalism and how they compared to prospective employers expectations. The research analyses and discusses professionalism as a concept. Both quantitative and qualitative methods were employed to elicit primary data. Students [n = 103] from first and final years of undergraduate awards were surveyed using a word association tool which included open ended questions. Three employers were interviewed to establish their expectations with regard to professionalism. A 2 tailed T test was used to establish if there was any significance in group responses. This sample revealed none. Content analysis was used to interpret qualitative data indicating common themes and also highlighting the variation between students? knowledge and attitudes and employers? needs. The results from the survey will inform ongoing curriculum development to facilitate the transition from undergraduate to professional, in line with institutional and employer expectations.