Usage versus ownership: Suggestions for refining studies of time savings and wives’ employment

Research output: Contribution to journalArticlepeer-review

16 Scopus citations

Abstract

Studies linking wives’ employment and time-saving behaviors have generally exhibited mixed, and sometimes contradictory results, often yielding little or no support for what seems to be an intuitively obvious connection. This article argues that a possible explanation is found in limited conceptual frameworks, inconsistent use of concepts across studies, and insufficiently sensitive research measures. The results of a case study of the microwave oven market are used to illustrate possible research refinements and to discuss implications for product design and promotional campaigns.

Original languageEnglish (US)
Pages (from-to)23-30
Number of pages8
JournalJournal of Consumer Marketing
Volume7
Issue number1
DOIs
StatePublished - Jan 1990

All Science Journal Classification (ASJC) codes

  • Business and International Management
  • Marketing

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