Uses and gratifications as media choice

Marina Krcmar, Yuliya Strizhakova

Research output: Chapter in Book/Report/Conference proceedingChapter

24 Scopus citations
Original languageEnglish (US)
Title of host publicationMedia Choice
Subtitle of host publicationA Theoretical and Empirical Overview
PublisherRoutledge Taylor & Francis Group
Pages53-69
Number of pages17
ISBN (Print)0203938658, 9780203938652
DOIs
StatePublished - Apr 13 2009
Externally publishedYes

All Science Journal Classification (ASJC) codes

  • Arts and Humanities(all)
  • Social Sciences(all)

Cite this