Using a reverse auction approach to promote indoor water conservation

Michele E. Bakacs, Chris Obropta, Elaine Rossi, Katie Barnett

Research output: Contribution to journalArticlepeer-review


Encouraging water conservation among residents is important even in high rainfall regions. Rebates are often used to encourage upgrades to water-efficient fixtures and appliances. The study reported here used a reverse auction approach to examine the amount of compensation needed for residents of water-rich regions to install water saving technology in their homes. Results showed that on average a 30% rebate was needed for residents to upgrade their fixtures and appliances. Lessons learned from the study can assist other Extension programs in implementing an auction-based approach for encouraging adoption of improved environmental practices in a community.

Original languageEnglish (US)
Article number2FEA9
JournalJournal of Extension
Issue number2
StatePublished - Apr 2013

All Science Journal Classification (ASJC) codes

  • Education


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