Internet bulletin-board sessions can be used to collect preliminary, qualitative data. This method allows Extension personnel to gather responses from stakeholders about potential programming, consumer needs and desires, and preference for program delivery method without assembling participants in one location. Several other advantages exist, including time available for moderators and researchers to review participants submissions and ability to alter questions, if needed. Disadvantages, compared to traditional face-to-face focus group session, exist; however, certain shortcomings can be overcome. Preliminary data collected can help Extension personnel identify issues to explore further including programming and opportunities for stakeholders.
|Original language||English (US)|
|Journal||Journal of Extension|
|State||Published - 2012|
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