Using readership research to study employee views

John Pavlik; John Vastyan; Maj Michael F. Maher

doi:10.1016/S0363-8111(05)80005-0

Using readership research to study employee views

John Pavlik, John Vastyan, Maj Michael F. Maher

Research output: Contribution to journal › Article › peer-review

5 Scopus citations

Abstract

A readership survey reveals that medical center employees with a higher level of organizational integration often place more emphasis on reading the employee newsletter to survey system functions and the employee social network. Consequently, reading for those reasons increases readership of two content types: organizational news, a "hard" news dimension, and social-relations content, a "soft" news dimension.

Original language	English (US)
Pages (from-to)	50-60
Number of pages	11
Journal	Public Relations Review
Volume	16
Issue number	2
DOIs	https://doi.org/10.1016/S0363-8111(05)80005-0
State	Published - 1990
Externally published	Yes

All Science Journal Classification (ASJC) codes

Communication
Organizational Behavior and Human Resource Management
Marketing

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10.1016/S0363-8111(05)80005-0

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AB - A readership survey reveals that medical center employees with a higher level of organizational integration often place more emphasis on reading the employee newsletter to survey system functions and the employee social network. Consequently, reading for those reasons increases readership of two content types: organizational news, a "hard" news dimension, and social-relations content, a "soft" news dimension.

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DO - 10.1016/S0363-8111(05)80005-0

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Using readership research to study employee views

Abstract

All Science Journal Classification (ASJC) codes

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