Using simulation in a dangerous-drinking prevention campaign

Linda C. Lederman, Lea Stewart, Sherry L. Barr, Danielle Perry

Research output: Contribution to journalArticlepeer-review

5 Scopus citations

Abstract

The Advanced Health Communication (AHC) Simulation models a subdivision of an actual campus organization, the Communication and Health Issues Partnership for Education and Research (CHI). To address dangerous drinking at Rutgers University, CHI created a dangerous-drinking prevention campaign, RU SURE? and designed the AHC simulation for students to participate centrally in the campaign. The simulation was incorporated into an advanced course in health communication. The three major sets of activities in the AHC simulation are (a) the design and pilot testing of campaign messages and materials, (b) the implementation of the campaign, and (c) the evaluation of the campaign. The simulation provides a structure in which students learn about a set of behavioral processes regarding campaign design and organizational behavior on the macrolevel while learning about their drinking-related behaviors on the microlevel. Participants reported learning about working in a complex organization, designing and implementing a prevention campaign, and decreasing their own drinking-related perceptions and behaviors.

Original languageEnglish (US)
Pages (from-to)228-239
Number of pages12
JournalSimulation and Gaming
Volume32
Issue number2
DOIs
StatePublished - Jun 1 2001

All Science Journal Classification (ASJC) codes

  • Business, Management and Accounting (miscellaneous)
  • Computer Science Applications

Keywords

  • Binge drinking
  • College drinking
  • College health
  • Dangerous drinking
  • Experience-based learning
  • Experiential learning
  • Health communication
  • Health prevention campaigns
  • Interpersonal communication
  • Simulation
  • Social interaction
  • Student participation

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