Web-enabled innovation in new product development

George F. Farris, Cynthia A. Hartz, Krish Krishnamurthy, Betsy McIlvaine, Stephen R. Postle, Ronald P. Taylor, George E. Whitwell

Research output: Contribution to journalArticlepeer-review

28 Scopus citations


Knowledge management in the innovation process has become inextricably linked with intranets, with the Internet, and with networks public and private. This study takes the concept of knowledge flow for the new product development (NPD) process reported previously and considers the application of Web-based tools and methods to it (Web-enablement). A model, called the Web of Innovation, will permit an organization to benchmark and develop its own e-knowledge management program for the NPD process. A survey of software tools for enabling the web-based management of innovation within NPD shows that the most useful tools are not the most highly used, and commercial tools will usually require customization. Metrics have been difficult to apply to the use of these tools, and quantification of bottom-line impact remains elusive.

Original languageEnglish (US)
Pages (from-to)24-35
Number of pages12
JournalResearch Technology Management
Issue number6
StatePublished - 2003

All Science Journal Classification (ASJC) codes

  • Engineering(all)
  • Strategy and Management
  • Management of Technology and Innovation

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